The Unexpected Deal Steve Jobs Offered U2 After Refusing to Hand Over Apple Shares – Bitcoin News
Key Takeaways U2 sought Apple shares in 2004; Steve Jobs rejected equity and reshaped the deal. Apple’s 2004 iPod U2 Edition boosted sales, showing product-led marketing power. Jobs’ 2004 strategy still influences brand partnerships and celebrity tie-ins today. Back in 2004, U2 tried to trade star power for Apple stock. Steve Jobs said no, then…
