NOWPayments CEO Kate Lifshits Says Businesses Should Stop Paying for Crypto Payouts
[PRESS RELEASE – Amsterdam, Netherlands, July 10th, 2026] NOWPayment believes the crypto industry has accepted unnecessary costs for too long – and that businesses no longer have to. For years, paying blockchain fees has been treated as the price of sending crypto. According to Kate Lifshits, CEO of NOWPayments, it’s time to challenge that assumption….
